Terms of Service

These terms govern access to and use of Sentvia's websites, APIs, software, documentation and related communication infrastructure (the "Services"). The Services are provided by Brightboard AI Ltd, company number 16832757, trading as Sentvia ("Sentvia", "we", "us" or "our").

By creating an account, accepting an order, or using the Services, you agree to these terms on behalf of the business or organisation you represent ("Customer", "you" or "your"). You confirm that you have authority to bind that organisation. The Services are intended for businesses and developers, not consumers acting wholly or mainly outside their trade, business, craft or profession.

If an order form or other written agreement signed by both parties conflicts with these terms, that agreement takes priority to the extent of the conflict.

You must provide accurate account information and keep it current. You are responsible for all activity under your account and for ensuring that authorised users comply with these terms. Keep passwords, API keys, tokens and other credentials confidential, use appropriate access controls, and notify us promptly at help@brightboardai.com if you suspect unauthorised access.

You may use the Services only for your own business purposes and may permit your personnel and contractors to use them on your behalf. You must not sell, lease or provide the Services as a standalone service to another person unless we agree in writing.

Sentvia provides infrastructure for software and AI agents to send, receive and manage communications. Features, limits and availability may differ by plan and may be described on our website, in documentation or in an order.

We may improve, modify or discontinue features from time to time. We will take reasonable steps to avoid materially reducing paid core functionality during a current subscription term and, where practicable, provide notice of a material adverse change. Beta, preview and early-access features may be changed or withdrawn at any time and are provided without a service commitment unless agreed otherwise.

You must use the Services lawfully and responsibly. You must not:

• send spam, unlawful marketing, deceptive communications, phishing, malware or content that infringes another person's rights;
• send communications without any consent, notice or other lawful basis required by applicable privacy, direct marketing or communications law;
• impersonate another person or misrepresent the origin, purpose or sender of a communication;
• harass, threaten, exploit or discriminate against others, or distribute illegal or harmful content;
• probe, scan, attack, disrupt or circumvent the security, rate limits, access controls or technical restrictions of the Services;
• use the Services to develop or operate a competing communications infrastructure product through unauthorised copying or systematic extraction;
• use compromised credentials, purchased recipient lists or unlawfully obtained personal data; or
• help another person do any of the above.

You are responsible for the behaviour of your software and AI agents, the content they generate or send, recipient targeting, suppression and unsubscribe handling, and compliance with applicable laws and industry rules. We may investigate abuse, apply limits, block messages or destinations, and suspend or terminate access where reasonably necessary to protect users, third parties, deliverability or the Services.

"Customer Data" means data, content and communications submitted to, sent through, received by or stored in the Services by or for you. You retain ownership of Customer Data. You grant us a non-exclusive licence to host, copy, transmit, process and otherwise use Customer Data only as needed to provide, secure, support and improve the Services, comply with law and enforce these terms.

You confirm that you have all rights, permissions, notices and lawful bases needed for us to process Customer Data as contemplated by your use of the Services. As between the parties, you are the controller of personal data contained in Customer Data and Sentvia acts as your processor, except where we process data for our own legitimate purposes as described in our Privacy Policy.

Each party will comply with applicable data protection law. Where required, the parties will enter into an appropriate data processing agreement. You must not use the Services to process special category data, criminal offence data or other highly sensitive data unless we have expressly agreed appropriate safeguards in writing.

Fees, usage allowances and billing frequency are shown when you select a plan or in an order. You authorise us and our payment provider, Stripe, to charge the applicable fees and taxes using your chosen payment method. Recurring subscriptions renew for the stated billing period unless cancelled before renewal.

You must pay undisputed charges when due. Fees are non-refundable except where required by law or expressly stated in an applicable order. We may change public pricing on reasonable notice; a change will normally apply from your next renewal. You are responsible for taxes, duties and similar governmental charges other than taxes on our net income.

We and our licensors own the Services, including software, APIs, documentation, branding, designs and all related intellectual property rights. Subject to these terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Services during your subscription for your internal business purposes.

If you provide feedback or suggestions, you permit us to use them without restriction or payment. This does not transfer ownership of your Customer Data or confidential information to us.

Each party may receive non-public information that is confidential by nature or designation. The receiving party will use it only to perform or exercise rights under the agreement, protect it using reasonable care, and disclose it only to personnel, contractors and advisers who need to know it and are bound by confidentiality obligations.

Confidential information does not include information that is public through no breach, already lawfully known, independently developed, or lawfully received from a third party. A party may disclose information where legally required if, where permitted, it gives prompt notice and reasonable assistance.

We will provide the Services with reasonable care and skill. Unless an order or service level agreement states otherwise, the Services are provided on an "as available" basis. Internet and communications services can be interrupted, delayed or affected by third-party networks, recipients, filtering, customer configuration and events outside our reasonable control, so we do not guarantee uninterrupted operation or delivery of every message.

To the fullest extent permitted by law, we exclude implied warranties, conditions and terms not expressly stated in the agreement, including implied terms as to merchantability, fitness for a particular purpose and non-infringement.

Nothing in these terms limits liability that cannot lawfully be limited, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.

Subject to that, neither party is liable for loss of profits, revenue, business, anticipated savings or goodwill, or for indirect or consequential loss. Sentvia is not liable for losses caused by Customer Data, customer or agent behaviour, unauthorised credential use resulting from your failure to secure them, recipient systems, third-party networks, or use contrary to our documentation or these terms.

Subject to the exclusions above, each party's total aggregate liability arising out of or relating to the Services in any 12-month period will not exceed the fees paid or payable by you to Sentvia for the Services during the 12 months immediately before the event giving rise to the claim. If you use only a free service, Sentvia's total aggregate liability is limited to £100.

You may stop using the Services or cancel a subscription through the available account controls or by contacting us. Cancellation takes effect at the end of the current paid period unless otherwise stated.

We may suspend access immediately where reasonably necessary to address a security risk, abuse, legal requirement, non-payment, material breach or threat to the Services or deliverability. Where practicable, we will notify you and give you an opportunity to remedy the issue. Either party may terminate for a material breach that is not remedied within 30 days after written notice, or immediately if the other party becomes insolvent or ceases business.

On termination, your right to use the Services ends. You should export Customer Data you need before termination. We may delete Customer Data after a reasonable wind-down period, subject to legal obligations, backup cycles and any agreed data processing terms. Provisions intended by their nature to survive termination will remain in effect.

Neither party is liable for delay or failure caused by events beyond its reasonable control. You may not assign the agreement without our prior written consent, except as part of a genuine corporate reorganisation or sale of substantially all relevant assets. We may assign it to an affiliate or in connection with a merger, reorganisation or sale of our business.

Notices to Sentvia must be sent to help@brightboardai.com. We may send notices to the account email or through the Services. If a provision is unenforceable, the remaining provisions continue. A delay in enforcing a right is not a waiver. These terms, together with any order and referenced policies, form the entire agreement about the Services and do not create rights for third parties.

We may update these terms to reflect changes in law, security or the Services. We will provide reasonable notice of a material change. Continued use after the change takes effect constitutes acceptance; if you do not agree, you must stop using the Services and cancel before the change applies.

These terms and any non-contractual obligations arising from them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction to resolve any dispute or claim arising out of or relating to the Services or these terms.

Contact: Brightboard AI Ltd, The Screening House, Cwm Cynon Business Park, Mountain Ash, United Kingdom, CF45 4ER · Company number 16832757 · help@brightboardai.com.